Omnichannel adoption in India’s retail industry has witnessed a steady and progressive growth trajectory over the past few years. India’s numbers are in resonance with global trends. According to the State of the Connected Customer report published by Salesforce, 76% of users expect consistent interactions across departments. The evolution of omnichannel is attributed to several… Continue reading Overview of Omnichannel Adoption in India’s Retail Industry
The customer conversion rate is one of the most talked-about topics among marketers and businesses around the globe. There’s a lot that rides on the conversion rate when we talk of an enterprise. Customer conversion rate is a critical metric, so much so that companies spend considerable time and thousands of rupees finding ways to… Continue reading Customer Conversion Rate: What is It, and How to Calculate It?
India is one of the largest eCommerce markets globally, thanks to some of the most valuable online marketplaces in the world. According to a 2021 report by Bain & Co, “India is currently the third largest eCommerce market worldwide, with a massive consumer base of 180-190 million”. Experts predict India will leapfrog the United States’… Continue reading The Best Online Marketplaces to Sell Products in India
Omnichannel marketing is integrating different channels to interact with consumers, to create a pleasant brand experience. This includes integrating different channels – offline and online channels. The strategy helps in offering consumers a delightful experience in terms of a convenient and seamless shipping experience. An omnichannel strategy offers the buyers an opportunity to find products… Continue reading Your Comprehensive Guide to Omnichannel Marketing