What is Unified Commerce and Why is It Essential?

It is a universal fact that commerce is not limited to a single channel in the 21st century. Now, consumers have the luxury of choosing their preferred channels to shop. These days, they expect seamless experiences across all channels more than ever before. Now, customers want all channels to service them anywhere and anytime. This… Continue reading What is Unified Commerce and Why is It Essential?

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Overview of Omnichannel Adoption in India’s Retail Industry

Omnichannel adoption in India’s retail industry has witnessed a steady and progressive growth trajectory over the past few years. India’s numbers are in resonance with global trends. According to the State of the Connected Customer report published by Salesforce, 76% of users expect consistent interactions across departments. The evolution of omnichannel is attributed to several… Continue reading Overview of Omnichannel Adoption in India’s Retail Industry

Customer Conversion Rate: What is It, and How to Calculate It?

The customer conversion rate is one of the most talked-about topics among marketers and businesses around the globe. There’s a lot that rides on the conversion rate when we talk of an enterprise. Customer conversion rate is a critical metric, so much so that companies spend considerable time and thousands of rupees finding ways to… Continue reading Customer Conversion Rate: What is It, and How to Calculate It?

Self-checkout: Why Retailers Are Embracing It

One thing that is certain in today’s fast-paced world is that technology continues to reshape various aspects of our lives around the globe, including how we shop. Whether in Japan, the United States or any other established market, self-checkout is part of the retail landscape.  India is also ready to embrace the self-checkout system. Indians… Continue reading Self-checkout: Why Retailers Are Embracing It

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The Best Online Marketplaces to Sell Products in India

India is one of the largest eCommerce markets globally, thanks to some of the most valuable online marketplaces in the world. According to a 2021 report by Bain & Co, “India is currently the third largest eCommerce market worldwide, with a massive consumer base of 180-190 million”. Experts predict India will leapfrog the United States’… Continue reading The Best Online Marketplaces to Sell Products in India

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Your Comprehensive Guide to Omnichannel Marketing

Omnichannel marketing is integrating different channels to interact with consumers, to create a pleasant brand experience. This includes integrating different channels – offline and online channels. The strategy helps in offering consumers a delightful experience in terms of a convenient and seamless shipping experience. An omnichannel strategy offers the buyers an opportunity to find products… Continue reading Your Comprehensive Guide to Omnichannel Marketing

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Omnichannel: Your Path to Business Success

Omnichannel marketing offers a seamless branding experience across all channels. Customers can interact with your brand via SMS, blog, tweet, or an IVR call. Omnichannel marketing works towards delivering consistent messaging across all consumer touchpoints. It also aims at offering a seamless user experience. A customer can come across your print ad, and from there,… Continue reading Omnichannel: Your Path to Business Success

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Omnichannel vs Multichannel: Know the Key Difference

Many businesses search for omnichannel vs multichannel to understand which strategy is better for them. However, the reality is that both strategies can do wonders for your business if planned and executed well. Omnichannel and multichannel have their own merits, and the best one for your business would depend on your business type and the… Continue reading Omnichannel vs Multichannel: Know the Key Difference

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Omnichannel Experience for Your Customers: Guide to a Successful Business

As customers are becoming more tech-savvy, businesses are looking for new ways to engage with them. They can now interact with them in unprecedented ways – they can connect with them through traditional and new, online channels. There is a need for businesses to offer an omnichannel experience to their customers. This blog will discuss… Continue reading Omnichannel Experience for Your Customers: Guide to a Successful Business

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