India is one of the largest eCommerce markets globally, thanks to some of the most valuable online marketplaces in the world. According to a 2021 report by Bain & Co, “India is currently the third largest eCommerce market worldwide, with a massive consumer base of 180-190 million”. Experts predict India will leapfrog the United States’… Continue reading The Best Online Marketplaces to Sell Products in India
Omnichannel marketing is integrating different channels to interact with consumers, to create a pleasant brand experience. This includes integrating different channels – offline and online channels. The strategy helps in offering consumers a delightful experience in terms of a convenient and seamless shipping experience. An omnichannel strategy offers the buyers an opportunity to find products… Continue reading Your Comprehensive Guide to Omnichannel Marketing
Omnichannel marketing offers a seamless branding experience across all channels. Customers can interact with your brand via SMS, blog, tweet, or an IVR call. Omnichannel marketing works towards delivering consistent messaging across all consumer touchpoints. It also aims at offering a seamless user experience. A customer can come across your print ad, and from there,… Continue reading Omnichannel: Your Path to Business Success
Many businesses search for omnichannel vs multichannel to understand which strategy is better for them. However, the reality is that both strategies can do wonders for your business if planned and executed well. Omnichannel and multichannel have their own merits, and the best one for your business would depend on your business type and the… Continue reading Omnichannel vs Multichannel: Know the Key Difference
As customers are becoming more tech-savvy, businesses are looking for new ways to engage with them. They can now interact with them in unprecedented ways – they can connect with them through traditional and new, online channels. There is a need for businesses to offer an omnichannel experience to their customers. This blog will discuss… Continue reading Omnichannel Experience for Your Customers: Guide to a Successful Business
